Many lash salon owners are stressed lately: cheap, easy DIY self-adhesive lashes have taken away many regular clients.
Many salons rush to cut prices and run promotions, only to make less money and still fail to keep clients. Actually you don’t have to compete with DIY lash on price. Focus on your strengths, avoid direct competition, and you can keep your business steady easily.
Don’t Compete on Cheapness — Compete on These
First, be clear:
People who buy DIY lashes want low cost, convenience, and no salon visit.
People who come for professional lash extensions want ease, beauty, comfort, and long-lasting results.
DIY self-adhesive lashes have tons of flaws:
They only last 1–3 days, fall off easily when showering or wearing makeup, and are a daily hassle. Glue quality is inconsistent; cheap glue can irritate sensitive eyes and cause redness or allergies.
Peeling them off repeatedly probably damages your natural lashes.
Styles are one-size-fits-all, so they look fake and heavy on hooded eyes or monolids.
These are exactly where professional salons excel:
One session lasts 4–6 weeks.
No morning makeup hassle, even swimming or gym won’t affect them.
Professional application with gentle, non-irritating materials.
Customized to your eye shape for a natural, seamless look.
Long-term care also protects your natural lashes.
You don’t need to chase clients who only want cheap DIY. Just keep clients who value convenience, comfort, beauty, and lash health — that’s more than enough.
Ourlash will provide you 3 Practical Ways to Beat the DIY Trend here.
- Highlight Health & Safety to Build Trust
The biggest risk with DIY lashes is eye and lash damage — this is your biggest advantage. (There’re good DIY lashes but need customer to choose carefully and superior qualities never cheap.)
Display below clearly in your salon:
Hypoallergenic, non-irritating professional glue, lightweight and breathable lashes, safe for pregnant clients and sensitive eyes.
Thorough eye cleansing and hygienic application to avoid allergies or infection.
Offer lash repair and nourishing treatments for clients who damaged their lashes with DIY.
Win them over with professionalism and safety.
- Focus on Time-Saving & Convenience
People are busy — few have time to apply and adjust lashes at home every day.
Position your service as effortless beauty:
Spend 1–2 hours in the salon, and you’re set for a month.
Great lashes even without makeup, perfect for work, parenting, or travel.
Compare directly with DIY:
DIY takes 10 minutes daily and still looks messy.
Professional extensions are done once, last a month, and save more time and money long-term.
- Lock in Clients with Great Service
DIY is a one-time purchase with zero aftercare.
You keep clients with service like:
- Strong aftercare: Free lash fills, adjustments for discomfort or excessive shedding.
- Simple, clear packages: Trial price, multi-session cards, transparent pricing, no hidden fees.
- Personalized styling: Natural daily looks, not over-the-top drama, tailored to eye shape and lifestyle.
Final Thought
DIY self-adhesive lashes will never replace professional extensions.
DIY is a temporary beauty tool.
Professional lash extensions are a long-term beauty solution.
Don’t get stuck in price wars. Stick to safety, convenience, customization, and aftercare.
Do great work, serve your clients well, and even if DIY booms, your business stays strong and profitable.
